In 24 hours, MyfishBowl Players Provide 300,000 Meals For Lao School Children
BANGKOK – On 24 August, MyFishBowl, a Facebook-based Chinese language game, launched a week-long online campaign “Action Against Hunger” with the United Nations World Food Programme (WFP). Within just one day, MyFishBowl players had donated o
ver US$100,000 - enough for more than 300,000 school meals for children in WFP’s School Feeding Progamme in Laos.MyFishBowl players populate their virtual aquariums with fish. Each time a player buys a fish for US$2, WFP is able to provide six children with a school meal. Gamers also have the opportunity to share campaign news and invite their friends to join the campaign.
“This is the first of a series of collaborations with the WFP; our mission is to make the world happy, not just for gamers, so that everyone can benefit from our games,” said Wang Haining, CEO of Happy Elements.
Happy Elements, the Beijing-based parent company, launched "MyFishbowl" (開心水族箱) on Facebook in August 2009. It has since become the largest social game developer for the global Chinese Facebook market. Within two months it had attracted 2.4 million daily active users, and started a new wave of fishbowl games on Facebook. http://apps.facebook.com/happyfishbowl/
“We are impressed that so many players have supported this hunger campaign – almost instantly. If everyone does a little, through the virtual game, it makes a massive impact for children in the real world” said Monica Marshall, Deputy Director of Private Partnerships for WFP.
Happy Elements has released games with 12 languages in more than 100 countries, on 14 SNS platforms as well as in Apple Store. Every day, 5 million people all over the world interact with their friends through Happy Elements' games.
Happy Elements is proud to partner with WFP, and confirms that after the online platform's 30 percent payment channel fee (standard for all games), all proceeds from the campaign are paid directly to WFP.
WFP provides nutritious school meals to more than 22 million children in more than 60 countries each year. A daily school meal provides a strong incentive to send children to school and keep them there and allows the children to focus on their studies, rather than their stomachs
WFP is the world's largest humanitarian agency fighting hunger worldwide. Each year, on average, WFP feeds more than 90 million people in more than 70 countries.
Visit our website:http://www.wfp.org @wfp_asia @wfp_media
For more information please contact: (name.surname@wfp.org)
Nan Xu, Public Affairs Officer, WFP China nan.xu@wfp.org + 86 13910057802
世界糧食計劃署新聞發布 2012年 8月29日
《開心水族箱》玩家24小時向老撾兒童提供30萬頓營養餐
曼谷 - 8月24日，Facebook上一款中文遊戲《開心水族箱》，與聯合國世界糧食計劃署(以下簡稱糧食署)合作，開展爲期一週的在線活動“全民抗饑行動”。僅上線一天，《開心水族箱》的玩家就已通過遊戲捐出10萬美元，足夠爲糧食署在老撾開展的學校營養餐項目中的兒童提供30萬頓營養餐。
《開心水族箱》的玩家們在虛擬魚缸中養魚。玩家每花2美金買一條魚，糧食署就能夠爲6名兒童提供一頓學校營養餐。玩家還有機會分享活動，邀請好友一起抗擊饑餓。
樂元素公司首席執行長王海寧表示：“這是樂元素與糧食署開展合作的第一步。我們的目標是讓世界變得快樂，不僅讓玩家玩得開心，也讓其他人從我們的遊戲中受益。”
總部設在北京的樂元素公司自2009年8月在Facebook上開發了《開心水族箱》後，便成爲全球中文Facebook市場中最大的社群遊戲開發商。僅僅兩個月，就吸引了240萬的日活躍玩家，在Facebook上掀起了新一輪養魚遊戲的熱潮。 http://apps.facebook.com/happyfishbowl/
世界糧食計劃署企業合作夥伴副主任Monica Marshall說：“有這麽多的玩家來支持這次抗擊饑餓行動，我們很感動。如果人人都能通過這一虛擬遊戲貢獻出一點力量，就能爲真實世界中的兒童帶去巨大改變。”
樂元素公司已在全球100個國家使用12種語言發行遊戲，通過14個SNS平台及Apple Store營運。每天，全世界500萬玩家與好友通過樂元素的遊戲進行互動。
能與糧食署合作共同抗擊饑餓， 樂元素公司感到自豪，並證實除了支付30%在線平台的渠道費用（所有遊戲的標准），其余募集到的善款將直接轉給糧食署。
世界糧食計劃署每年爲60多個國家的2200萬兒童提供學校營養餐。學校營養餐能激勵家長送自己的孩子去上學，讓他們能夠留在學校，專心于自己的課業而不是饑餓的肚子。
聯合國世界糧食計劃署是世界上最大的人道主義援助組織，是聯合國抗擊全球饑餓的一線機構。每年，世界糧食計劃署平均向70多個國家的9000多萬人提供糧食援助。
Visit our website: http://www.wfp.org @wfp_asia @wfp_media